Radio and television advertising

History[ edit ] Radio Belgrade — [ edit ] Radio Belgrade began its broadcasts in The first news announcer in was Jelena Bilbija.

Radio and television advertising

Results President Harry S. Truman entered with his popularity plummeting. After losing the New Hampshire primary to Tennessee Senator Estes Kefauver, who had chaired a nationally televised investigation of organized crime inPresident Truman announced on March 29,that he would not seek re-election.

Truman threw his support behind Illinois Governor Adlai Stevenson, who repeatedly declined to run but was eventually drafted as the Democratic nominee on the strength of his eloquent keynote speech at the convention. Stevenson proved to be no match for the Republican nominee, war hero Dwight D.

A poll in March found Eisenhower the most admired living American, and in November he won a landslide victory on the basis of his pledge to clean up "the mess in Washington" and end the Korean War. Governor Thomas Dewey, declaring spots "undignified," rejected their use in his presidential campaign.

Inmost campaign strategists preferred thirty-minute blocks of television time for the broadcast of campaign speeches.

Radio and television advertising

The campaign pioneered their use with a series of ads titled "Eisenhower Answers America. Reeves convinced Eisenhower that spot ads placed immediately before or after such popular TV programs as I Love Lucy would reach more viewers, and at a much lower cost, than half-hour speeches.

In each of the simple, twenty-second spots, Eisenhower responded to a question from an "ordinary citizen. The spots were designed to establish Eisenhower as a plainspeaking man in touch with the people.

Democrat John Sparkman for vice president "You Never Had It So Good" Speaking about the role of television advertising in election campaigns, Adlai Stevenson said, "I think the American people will be shocked by such contempt for their intelligence.

But the lateness of the time slot cut down on the number of potential viewers, and the actual audience consisted largely of people already predisposed to vote for Stevenson. The crude visuals generally consisted of a single shot, such as the simple cartoon drawing that illustrates the Ike and Bob ad, which implied that an Eisenhower presidency would be under the control of conservative Republican Robert Taft.

Rather than defend the Truman administration, the ads attempted to distance Stevenson from it.

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Several of them reminded voters of how bad things were during the Depression, presided over by the last Republican president, Herbert Hoover. Stevenson never warmed up to the medium during the campaign. He refused to appear in his own spots, and his speeches, which were aired live, frequently ran too long; the broadcast would fade out while he was still talking.Saint Pierre and Miquelon Press, Media, TV, Radio, Newspapers, Saint Vincent and the Grenadines Press, Media, TV, Radio, Newspapers, Samoa Press, Media, TV, Radio.

RADIO TELEVISION SUISSE (RTS). , likes · 15, talking about this. Radio Télévision Suisse (RTS) est une unité d’entreprise du groupe SRG SSR.

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ashio-midori.com has job listings for online media, newspapers, tv, radio, magazines, nonprofits, and academia. Turn up the volume on your ad campaign by adding radio and television spots to the mix. Radio Television of Serbia (Serbian: Радио-телевизија Србије (РТС) /Radio-televizija Srbije (RTS)) is the public broadcaster in ashio-midori.com broadcasts and produces news, drama, and sports programming through radio, television and the Internet.

RTS is a member of the European Broadcasting Union.. Radio Television of Serbia has four organizational units - radio, television. Radio Television of Serbia (Serbian: Радио-телевизија Србије or Radio-televizija Srbije; abbr. РТС or RTS) is the public broadcaster in ashio-midori.com broadcasts and produces news, drama, and sports programming through radio, television and the Internet.

RTS is a member of the European Broadcasting Union.. Radio Television of Serbia has four organizational units - radio.

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